Valentine’s Day packaging is taking over stores around the world, with aisles spilling out heart-shaped products and all things pink. 

Valentine’s Day is huge for consumer spending. Statistics reveal that Brits spent approximately £1.37 billion on Valentine’s gifts in 2022. (WunderKind) 

From heart-shaped sweets to luxury gifts, there is plenty of loved-up packaging adorning the shelves in February (and before)! 

Check out some of our favourite examples of Valentine’s Day packaging below. 

Haribo 

Valentine’s Day packaging is hearts galore, as well as the products! Haribo launched the perfect limited-edition versions of their sweet treats for the occasion. 

Mallows Beauty 

Valentine’s Day or Galentine’s Day? If you are treating a loved one, a friend or yourself – personal care items are a popular gift. Check out this seasonal packaging from Mallows Beauty, which sticks to their self-love theme of their product range with a Valentine’s twist. 

Darling Clementine 

This example is a more subtle promotion of Valentine’s Day Packaging.

Sweet treats are a popular gift for Valentine’s Day, but how about fruit? Darling Clementines created seasonal pink packaging to mark the date, hoping to appeal to those consumers making healthier choices.  

Lego 

Roses for Valentine’s? Typical. But what about roses made from Lego? This year, Lego released Valentine’s sets for those looking for an alternative, longer-lasting gift. 

Even the packaging is adorable! 

Marvel Funko 

What is the link between Marvel collectable figures and Valentine’s Day? We don’t know either. But the packaging and theming on this example is one of our favourites! 

The characters have had a pink makeover and the figures even come in a heart-shaped box – it’s a yes from us.  

Want to create your own seasonal, limited-edition packaging for the next big calendar event? Get in touch to find out how our Digital Print and Packaging Services can help you seize the opportunity of seasonal packaging!