Air Wick Plug-ins Win Best in Class
In August, we shared a case study on our work with Air Wick for their new range of scented plug-ins, which our Brand Management team worked on to help successfully launch across multiple languages for the global market.
We are proud to share that Air Wick’s range of scented plug-ins won ‘Best in Class’ at this year’s PAC Global Awards!
For this project, our Brand Management team worked alongside Air Wick owner Reckitt’s brand experience team to refresh the plug-in range packaging. The aim was to unify the range to achieve consistency while representing the natural focus of the product.
“I am so proud of our team to have been a part of this award-winning project. Bringing a beautiful natural feel to the brand and, at the same time, removing 100% of the plastic from these packs, which has saved 300,000 tons of plastic going into the market. Fantastic goal achieved and a prime example of why we love working with Reckitt!” says Kristy Nilsson, Brand Management Customer Services Team Leader.