We are proud to share that Air Wick’s Vibrant Essential Oils won ‘Best in Class’ for Brand Extension at this year’s PAC Global Awards! 

Our Brand Management team worked alongside Reckitt’s Brand Experience and local US teams on this great project.

Following receiving the design files from the teams mentioned above, our Brand Management Operators applied printer’s specs and local language adaptations. The files were then sent for approval to all stakeholders, including colour approvers and then released to the printer.  

This was completed across 10 fragrances and 23 SKUs.  

The result was a visually stunning pack which rolled out in the US market in 2023.  

“Another beautiful range extension for the Air Wick brand that we are proud to have been a part of! A well-deserved award!” said Kristy Nilsson, Brand Management Customer Services Team Leader. 

To learn more about our work at Springfield Solutions, check out our case studies page!