Brand Management: Concept To Consumer

As you develop your packaging and branding ideas, you will start to incorporate various different factors to your packaging, including; artworking, colour consistency and reprographics.

In our latest Brand Management Vlog (Filmed earlier this year, prior to the Government lockdown), Neil Percy and Kristy Nilsson discuss this process known as ‘Concept’ to ‘Consumer’.

To find out more about our Brand Management department, click here.

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