Digital Packaging for Cleaning Products
Digital packaging boasts great benefits for the industrial and household cleaning sectors, especially after seeing recent notable growth.
For the industrial sector, the demand for products has increased thanks to the heightened awareness of hygiene and cleanliness in a post-pandemic world. This includes sanitiser and surface cleaners, which have seen increased usage throughout the pandemic in both personal and industrial settings.
The household sector has also seen considerable growth throughout the pandemic, with a drastic surge in the purchase of household cleaners in response to increased health concerns. In addition, the COVID-19 pandemic elevated the status of household cleaning, as this industry’s products became a part of the consumer’s daily routine.
But what does this have to do with digital packaging?
The growth in these industries has seen changes in the sector, including the incline and decline of certain products. Thanks to these changes, cleaning brands turned to digital print to quickly produce packaging to meet this increased demand.
Some of our versatile, 100% digital packaging solutions include;
- Self-Adhesive Labels.
- Extended Content Labels.
- Digital Label Embellishments.
- Variable Data Printing.
- Packaging Mock-Ups.
- Interactive Labels.
- Eco-Friendly Labels.
What are the benefits of digital packaging for cleaning products?
Digitally printed packaging and labels provide great benefits for your chemical and cleaning brand. Cleaning brands often have a high number of SKUs due to a wide range of product types with varying shapes, sizes and even languages due to being sold across the globe. Therefore, making digital print an efficient solution for your brand.
Digital printing means no minimum order quantity as we do not require a set number of labels to fulfil an order. Therefore, you only need to order the number of labels you require! Be it a large regular order for one of your core products or a short run to test an exciting new design.
This means a more efficient packaging method for cleaning brands, as there is less waste when only ordering the labels you need!
Short Lead Times and Increased Flexibility
Short lead times also provide flexibility for brands as design and branding changes can be made quickly. This allows you to get your product to market fast, without long waits for your labels.
This is perfect for cleaning products as regulations can often change in this market. Meaning brands must change the copy on their labels to meet changes in the sector.
Digital print also boasts increased flexibility for brands as every label can be customised. This is because digital print requires no plates or tooling, so there are no lengthy set-up times to go to print.
Eco-Friendly Packaging Options
Another benefit of digital printing for cleaning brands is the possibilities when it comes to sustainable packaging options. This is important because sustainability is a priority for many consumers, and it can even be a make-or-break factor when making a purchasing decision.
At Springfield Solutions, our sustainable label materials can assist you in making the eco-switch in your packaging. We have three main categories of label materials, Reduce, Reuse and Recycle.
The ‘Reduce’ category includes labels with lesser material weight, which means less material sent to landfills.
The ‘Reuse’ label materials use biodegradable and compostable substrates and wash off adhesives. This label option promotes sustainable packaging as the wash-off adhesive facilitates total label removal when the empty product is submerged in water. This creates a more efficient, eco-friendly recycling process as large amounts of heat are no longer required to remove the label.
Last but not least is the ‘Recycle’ category, which includes labels made up of recycled content, including PCR (post-consumer resin) and PIR (post-industrial recycled content).
To conclude, digital packaging boasts many benefits for your cleaning products, providing an efficient and flexible solution for your packaging.
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