Eco-Friendly Cleaning Product Packaging
Eco-Friendly Cleaning Products have seen a large rise in popularity, especially in the household market.
Although this industry is seemingly a little behind compared to other industries, sustainability will be unavoidable as consumers continue to drive the demand for eco-friendly products and packaging.
Research shows that more than a third of global consumers are willing to spend more on a product that they deem more sustainable, with younger consumers being the most active in this value. (Global Sustainability Study 2021)
Therefore, sustainable products and packaging cannot be avoided as demand increases.
What is this ‘Eco-Shift’?
Products deemed as ‘eco’ or ‘sustainable’ have cropped up more and more frequently across all markets in the past few years, as consumers become increasingly aware of their purchasing habits’ effect on the environment.
Eco cleaning products will see a heightened demand from now on as consumers return to a focus on sustainability after prioritising their safety throughout the pandemic. Instead of more frequent purchases of ‘convenient cleaning,’ i.e. wipes, consumers will switch their focus back to sustainability and look for ways to be more eco-friendly in their cleaning habits.
Consumers are also becoming more aware of the ingredients that go into the products they buy and if their products are cruelty-free.
Ultimately, consumers are looking for less harmful products both to themselves and the environment and a better way to purchase such products, for example, refillable products.
So, you’ve created a sustainable cleaning product that ticks the box for your audience, but what about your packaging?
There are several options when it comes to improving the sustainability of your cleaning product packaging, from eco-friendly materials to new ways to purchase your product.
A large trend that continues to emerge in the cleaning industry is refillable products. Refillable solutions are now starting to pop up in major high-street retailers, including supermarkets, which gives consumers a much more convenient way to make this ‘eco-switch’.
Brands are offering a more durable packaging solution, such as a glass bottle that will last longer so that consumers can use this time and time again. Thus, creating less packaging waste.
Another way brands are switching their products to become more eco-friendly is by reducing their packaging. This may include downgauging materials, removing materials or switching to a more carbon-efficient option.
This method can be combined with the one above to create ‘just add water’ products. In which cleaning brands are creating a new product solution that consumers simply must add water to instead of buying a new bottle each time.
Up to 90% of cleaning products can be made up of water, so by reducing the product to just the core ingredients, brands can cut down on packaging and even energy consumption from shipping a reduced size product!
However, this method does not apply to all cleaning products, so it is vital to consider a range of options when assessing your product’s sustainability.
Sustainable Label Materials
Brands may choose to switch the material of their labels to make their packaging eco-friendlier. There is now a wide range of options available to cleaning brands who wish to make the eco switch, including recycled materials, compostable materials, and recyclable materials.
You can make your packaging more sustainable by committing to a more planet-friendly label material. At Springfield Solutions, we have three categories of materials depending on your requirements; Reduce, Reuse and Recycle.
These categories include labels made from 100% renewable wood-based raw materials, 99% recycled fibres from post-consumer recycling and labels with a wash-off adhesive to facilitate better recycling of PET containers.
To find out more about our eco-label materials click here.
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