Paint Packaging – The Digital Solution
Paint Packaging has always been a high cost for brands in the form of time, money, and storage.
Our digital solution provides a versatile option for all brands in the Paints & Coatings industry. You no longer need to print directly onto cans, as was once the only viable option.
As technology advances, so must your packaging, and the clear direction for paint packaging is digital.
What is the difference between ‘traditional’ and ‘digital’ paint packaging?
Traditionally, paint packaging methods required companies to purchase high volumes of pre-printed cans.
Unfortunately, this method has long lead times and high MOQs. Therefore, leading to increased financial costs. Not only due to purchasing high volumes, but also storage costs for these pre-printed paint cans.
These traditional methods also led to a high amount of waste. Having to order high volumes often results in redundant stock of printed cans. For example, if a brand saw lowered demand, rebranded or had to alter artworks due to changes in legislation.
This is where the digital solution steps in!
Our digital solution for Paints & Coatings packaging uses digitally printed self-adhesive labels applied to blank paint cans. Using digital print, your business is introduced to an abundance of innovative solutions. Including:
- Luxury packaging
- Extended content labels
- Interactive labels
What are the benefits of digitally printed paint labels?
Digital paint labels reduce costs in comparison to pre-printed cans. Firstly, by removing the need to store masses of paint cans in an expensive warehouse.
With digital printing, paint can labels can be printed as and when required to meet consumer demand, without high MOQs.
For example, suppose a particular colour is trending in the home DIY market. Digital print allows your business to order additional labels for that colour and receive them within a 5-day maximum lead time to fulfil the demand for those trends.
Short lead times & No MOQs
This short lead time is a result of reduced set-up times, as digital print does not require printing plates which are costly and time-consuming.
Digital print also has no MOQs. Which means that as a digital printer, we do not require a set number of labels to fulfil your order. Therefore, you can order the labels you require, leading to less wastage and a more efficient packaging solution.
Ease of ordering & packaging changes
Within the digital solution, artworks are also stored digitally as opposed to using printing plates.
In addition, integrated systems allow labels to be ordered and printed much quicker, as files are stored and printed digitally. This includes our management information systems (MIS), which enables you to approve and manage artworks seamlessly.
As files are stored digitally, this also means that your packaging artworks can be changed easily. If it is a full rebrand or a change in legislation, digital systems and digital print allow you to remain flexible with your packaging. Adding simplicity to complicated legislative changes.
Accurate colour matching
When it comes to paint packaging, colour is an element that brands simply cannot skim over. When a customer purchases a can of paint based on the colour of the label, that is the colour they expect to see when painting their home. However, if their desired colour is not what they hoped for when they open the tin, a negative opinion is created of your brand, leading the customer to shop elsewhere.
Therefore, your colour swatch must be accurate. Digital printing allows paints & coatings brands to achieve a precise colour match without lengthy processes. Previously, brands would have to carry out ink deposition or even physically painting the product on a label!
Our expert colour management team has decades of experience in managing colour schemes across all standards for global brands. This allows your customers to have confidence in your brand when purchasing their perfect shade.
Bespoke Luxury Packaging
Digital print also has the capability to create bespoke, personalised packaging.
These broad capabilities include luxury packaging.
Digital Label Embellishments add gold & silver foiling, varnishes and embossing/debossing to create decorative labels with a premium point of difference.
To conclude, digital print offers paints & coatings brands a flexible, cost-effective solution for paint packaging. Be it a brand looking to add a touch of luxury to their premium paint products, or a brand looking to cut down on their warehousing costs and only purchase the labels that they need. Digital print has a wide range of solutions for brands of all sizes.
To enquire about your next paint packaging project, click here.