Long established for the digital printing of self-adhesive labels, we have now developed short-run capability for Reel-Fed Shrink-on labels. Digitally printed on a specially configured filmic material allows the label to be shrunk to the shape of the container post application. The development was in direct response to an existing client’s need to develop a decoration solution for their low and medium volume requirements. This innovation is a demonstration of our commitment to exploit digital printing… and the business benefits associated with it… in as many packaging decoration markets as possible.