Sustainable Packaging Trends 2022
Sustainable Packaging is set to be a significant ‘trend’ across multiple markets for this year and beyond, as discussed in our recent blog post, Packaging Predictions for 2022.
The wider population and businesses continue to educate themselves on the potential damage that consumerism can have on the planet. Brands and consumers must change their selling and purchasing behaviour to become more sustainable.
Packaging is a prime opportunity for businesses to increase their sustainability and pass this on to their consumers by using eco-friendly packaging methods and encouraging recycling.
So, what are some of the trends to look out for in Sustainable Packaging?
One of the main ways brands can make their packaging eco-friendlier is through the materials that are used. There is now a broad spectrum of sustainable packaging options available to brands, including recycled materials, compostable materials, and recyclable materials.
Brands can make their packaging eco-friendlier by choosing sustainable materials for each component that makes up their product! This may include any number of eco-friendly combinations, such as bottles made of recycled materials, wash-off label materials and low-density films.
Overall, eco-friendly packaging aims to reduce the environmental impact so that many materials may be classed as ‘eco-friendly’. For example, if the production process results in a lower carbon footprint or contributes to a circular lifecycle of the packaging by being reusable.
Reusable and Returnable Packaging
Another Sustainable Packaging Trend is reusable and returnable packaging. This method of sustainability enforces a circular lifecycle of packaging by encouraging users to either reuse packaging or return packaging to be reused by the brand.
A popular example of returnable packaging is Loop, who have partnered with brands such as Heinz, Coca-Cola, and Tesco to trial a refillable and reusable consumer goods service.
This works by consumers paying a deposit for their packaging, which is subsequently refunded after it is professionally cleaned and returned to the brands, re-entering their supply chain to be reused by consumers!
Click here to find out how we trialled eco-friendly label materials for Dr. Will’s and Loop!
In recent years, many brands have reduced any unnecessary packaging components that do not benefit or serve a purpose to their product or create unnecessary waste. For example, by downsizing packaging whilst maintaining the same amount of product or completely removing packaging sections such as plastic wrap.
This method of reducing the volume of packaging components can lower costs and increase production efficiencies while also reducing the amount of waste a company creates.
However, this method should be used hand in hand with ensuring your packaging is recyclable, as opposed to using a lighter, harder to recycle material.
Another major trend in Sustainable Packaging is refillable products. This is seeing increased growth in the household industry, as brands offer their consumers a new way to purchase their products while producing less waste.
Consumers make a one-time purchase of ‘sturdier packaging’ and can then refill that product when running low. We are starting to see this crop up more in our everyday supermarkets, instead of just being a specialised product restricted to independent shops.
Recycling is extremely important for both businesses and consumers. Education and information are essential for recycling, as it can often confuse consumers with which components of packaging they can or cannot recycle in their home recycling bin.
Therefore, brands need to be transparent with their consumers. For example, by ensuring that their packaging clearly states which elements can be recycled to make it simple for the consumer—making the accurate recycling of a product more likely.
To conclude, it is important to remember that sustainability is more than a trend. It is something that our future depends on as we learn to live in an eco-friendlier way.
To discover our Sustainable Packaging options, visit our Eco Zone and get your free sample of eco-friendly materials!