Case Studies

The Secret to Beautiful Labels – Beauty Secrets

Beauty Secrets

Our Digital Label Embellishments showcase high-end room spray products for The Beauty Secrets across the global Beauty and Personal Care market.  

Our customer, Tripak, came to us with a new range of approximately 40 labels for their client, The Beauty Secrets, one of Saudi Arabia’s leading beauty brands. This new range of products provided to us for this project included 30ml Hair Perfumes, 50ml EDP and 100ml Home Fragrances.  

Whilst they are all premium products, the 100ml Home Fragrance labels really stood out to our print team due to the overall look of the label designs and the label specification. The label specifications of the room sprays are clear PP with additional premium embellishments using Jet FX gold foil and spot gloss varnish.  

The Beauty Secrets’ brand mission is to continuously provide their customers with a range of innovative, natural and quality beauty products which aim to exceed the customer’s expectations. Making our innovative digital label embellishments a perfect match for their packaging. 

The gold foiling and spot varnishes enhance the Home Fragrance packaging by adding a touch of luxury to the illustrative label designs. Therefore, enticing the consumer with the premium look and feel of the packaging.  

These embellishments are digitally printed, which creates an efficient and accessible method for brands to take advantage of premium packaging. Gold foiling and spot gloss varnish add a distinctive, eye-catching finish to the product. 

Beauty Secrets

There were some changes required to be made to the files by our studio team to ensure the efficient printing on our Jet FX embellishment machine, whilst maintaining the high-quality look and feel that the customer was expecting from us.  

This included thickening some of the lines and increasing the size of the logo/text. We then ran a press proof with Print and Production Manager, Steve Nix, to be approved by the customer. The proof was also used to check that the gold foil selected to embellish the label complimented and matched the gold cap on their packaging as much as possible. Creating an accurate and coherent product.  

Whilst this created additional back and forth with the customer, these extra checks ensured that everything was perfect prior to production, to help avoid any issues arising further down the line and provide an exemplary service to the customer.  

This level of efficiency and customer service is a standard that our customers can expect when working with Springfield Solutions, as our staff across each and every team work hard to ensure that the customer is delighted with a high-quality end-product.  

Our digital printing service allows Tripak to service their customer, The Beauty Secrets quickly and efficiently thanks to zero MOQs (minimum order quantities) and 5-day lead times.  

At Springfield Solutions, we pride ourselves on having lead times of a maximum of 5-days from the approval of your artwork. This allows brands to get their products to market quickly and respond to ever-changing industry trends. 

To discover how digital print can benefit your brand, get in touch to discuss your project and requirements today! 

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