Luxury Cosmetic Packaging Design – 5 Things To Consider


Luxury Cosmetic Packaging Design can be a hard thing to master. Given the sheer size of the Cosmetics Industry, customers face an extensive amount of choice when it comes to purchasing a product. In turn, brands are also faced with such vast amounts of competition.

Therefore, your cosmetics product packaging design must stand out. Packaging design is the first thing that will draw a customer in, allowing you to turn heads within an audience, enabling them to first buy into your brand, before purchasing the product itself. 

Here are five things you must consider when creating luxury cosmetic packaging design that succeeds in gaining your customer’s attention. 

Customer Identity

Before you can market your product, you must first understand your potential customer. When designing your product packaging artwork, it is imperative to keep this in mind. Once you can identify and paint an image of your target audience and their needs, you will increase the likelihood of your designs satisfying your customer’s needs and appealing to their preferences. Compiling a customer profile will inform your branding for the future, including any design elements. Therefore, this initial step is essential for accurately targeting the correct consumers.

Brand Identity

Equally as necessary is your own brand identity. This will go hand in hand with your customer profile, allowing your brand’s personality to shine through the design while also appealing to the customer. Ultimately, your luxury cosmetic packaging design choices will be directly influenced by both yours and your customer’s identity. Therefore, it is imperative to gain a clear understanding of who you are, what you stand for and how you want your brand to come across. 


One of the main things to consider when creating your packaging design is consistency. Whether you are going for a sleek minimalistic look or a playful illustrative design, consistency is key. You must ensure that the packaging design remains uniform across each of your products so as not to confuse the consumer with differing styles.

Luxury cosmetic packaging design

This also creates a signature look for your brand to be instantly recognisable within the market. It is important to create design concepts that are consistent with your brand identity and style so that who you are and what you represent can be conveyed through your packaging effectively. For example, if your brand offers a line of luxury cosmetics, this should be reflected within the packaging design. 


When it comes to design, type is one of the most important elements. Bold and clear typography is a great tool within packaging design, as it does not leave the consumer guessing when it comes to making a purchase. Your brand’s choice of typeface must be unique and easily recognisable. 

Type is a perfect way to convey the identity of your brand and products. For example, if you want to convey a timeless, sleek feel, a sans-serif typeface would be the perfect fit. Alternatively, if you are looking to convey a more feminine, whimsical feel, opt for a cursive script font to emulate elegant calligraphy within your design. 

Packaging Embellishments

Your product must stand-out in the ever-changing sector of Beauty & Cosmetics. Therefore, utilising label embellishments will convey a luxurious feel and prove that you are a step above others. Elevating the packaging and labelling of your product will create packaging design that attracts the customer’s eye immediately. 

Luxury cosmetic packaging design

Embellishments such as embossing/debossing, tactile finishes and foiling will add an extra layer to your packaging design to achieve a premium, impactful effect on your consumers. Embossing/debossing will add a sophisticated texture to your packaging design, reinforcing brand quality appropriate for several elements of your design. While foiling creates a distinctive eye-catching finish to your design by highlighting elements with gold or silver decorative elements suited to both type and imagery. 

Today's digital marketplace is becoming increasingly difficult to manoeuvre as a business. It is time for you to invoke emotion through your luxury cosmetic packaging design. With the 5 things to consider outlined above, you will capture and retain the consumers attention with ease. If you’d like to speak to a member of our team to see how we can help you disrupt your industry with engaging packaging, contact us here.

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