The art of colour consistency - wow, where do we start?
For a long time, we at Springfield have worked relentlessly towards a world where colour is consistent across all our client’s ranges.
How? By bringing a lot of different factors together and combining a flexible workforce that has years of experience. As a brand management team, we work with our clients, their designers and printers to make sure that we’re all on the same page.
There are a lot of different factors to take into account when we talk about colour management. They can range from different material formats to different inks to different print processes and it’s our job to take all of these into consideration in order to achieve the most perfect colour match possible.
So, essentially, it’s about all different things coming together to look like they are all exactly the same, or part of the same ‘family’. So, say you were a food brand, with different products across multiple sectors, even though your packaging will spread across many different substrates (materials) and probably many different printers. Even though they’re all different products, you still want your logo/key messaging to look the same, when they all come back together again.
But how do you actually do it? Well, it can vary from project to project, from product to product - every bit of packaging is different of course. We’d start by looking at the pack format and understanding how the printers ‘print’. What colour formats do they use? How many colours do they have available? What substrate are we printing on? With this comes the experience and knowledge that Springfield have built up over 45 years.
It can be a challenge, but it’s something we enjoy, and after all - we've been doing it long enough to really trust ourselves to get the best colour consistency for our clients packaging.
Do you need help with your colour consistency? Get in touch with us to see how we can help.