Rust-Oleum required a unique luxury label for their new product launch, Garden Paint. 

The product launch was intended to fill a gap in the paint market for a premium garden paint product.  

In order to stand out amongst the competition on the shelf, Rust-Oleum wanted to work with Springfield to create a high-quality label featuring unique elements that they had not utilised before.  

This would attract customers to their new offering and increase the appeal of their product.  

The Garden Paint labels feature digitally printed spot varnishes which really enhance the brightly coloured, playful design of the product. 

Watch the video below to hear Emma Irving, Product Manager at Rust-Oleum, talk more about this exciting packaging project! 

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